Find out how we use and protect the information that you provide to us
We are committed to preserving the privacy of all visitors to www (the Website). Please read the following Policy to understand how we use and protect the information that you provide to us.
Our registered office is: Our VAT registration number is
Bailey’s Toymaster is referred to in this Policy as “we”, “us” or “our”. For the purposes of this Policy, you as a contracting party and possible (other) user/end-user are jointly referred to in this Policy as “you” or “your”.
The purpose of this Policy is to set out the purposes for which, and the manner in which, we may collect and use personal information that we may obtain about you. By either registering as a user of any services provided by us on this Website and/or by using this Website generally you consent and agree to this use by us.
We ask that you read this Policy carefully as it contains important information about what to expect when we collect personal information about you and how we will use your personal data.
Your use of the Website is also governed by the Website’s general Terms and Conditions. Please ensure you have read and understood the Terms and Conditions in addition to this Policy.
1 Use of your personal information
1.1 When you register and/or use this Website: (a) You may be asked to provide certain information such as your contact details and credit/debit card or PayPal details. In accordance with clause 7.2, we do not store your credit/debit card and/or PayPal details.
(ii) to review, develop and improve the Products which we offer and to enable us to provide you and other customers with relevant information through our marketing programme(s); (g) to make decisions about you using computerised or automated technology, for example automatically selecting Products which we think will interest you or from the information we have; and (h) where you have consented, to keep you informed of such Products (including goods and services of other companies within our group and our partners) including special offers, discounts, offers, competitions and so on which we consider may be of interest to you by any of the following methods: (i) email; (ii) telephone (including automated calls); (iii) SMS text messages and other electronic messages such as picture messaging; (iv) post; and/or (v) otherwise.
1.4 For details on how to ask to be removed from our mailing list(s), please refer to section 4 of this Policy. 1.5 We may store and process your information on our own information technology systems or on systems owned by third parties that may store and process your information on our behalf.
2 Disclosure of your information
2.1 We may give information about you to the following companies and organisations who may use it for the same purposes as set out in section 1 above: (a) to other companies in the our group of companies (but only where they are located in the EEA); (b) to our employees and agents and other third parties, some of whom may be located outside the EEA, to administer any accounts and any Products provided to you by us now or in the future; (c) to agents who (on our behalf) profile your data so that we may tailor the goods/services we offer to your specific needs; (d) to anyone to whom we transfer our rights and duties under our agreement with you; and/or (e) if we have a duty pursuant to the law to do so or if the law allows us to do so.
2.2 We refer above to the fact that we may carry out credit reference agency searches to obtain information about you. These agencies record those searches. In addition to the purposes listed above, we may also share information about you and the conduct of your account with credit reference agencies, other lenders and relevant third parties including our legal advisors and debt recovery agencies.
3 Crime prevention
3.1 In order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other companies within our group and to financial and other organisations involved in fraud prevention and detection, to use in the same way. Without limitation to the foregoing, we may disclose any information and data relating to you to the police or any regulatory or government authority in response to
any request including requests in connection with the investigation of any suspected illegal activities.
4 How can I get my name removed from the Bailey Toymaster mailing list(s)?
4.1 If you have opted in or otherwise qualify to form part of our mailing list, and no longer wish to receive our newsletter or other promotional communications, you may opt-out of receiving such communications by following the instructions that are included in each communication. You may also opt out by:
(a) writing to us at . (b) phoning our Customer Services team on +353 or (c) emailing us at .
5.2 A cookie is an element of data that a website can send to your browser, which may then store it on your system. Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our Website. Non-personal information such as browser type, operating system and domain names, may be collected during visitors’ use of the Website and this information may be used by us to measure the number of visitors to the Website. Unless you have indicated your objection when disclosing your details to us, our system will issue cookies to your computer when you log on to the Website.
What types of cookies do we use?
repeatedly and/or to deliver content specific to your interests. Details and functions of the cookies currently used on our Website are set out in the following table:
Cookie Name Purpose
cookie GP_SessionID This cookie is essential for the Website to function and is set upon your arrival to Getting Personal. This cookie is deleted when you close your browser.
Login _RequestVerificationToken This cookie contains an encrypted string to allow us to identify you on your next visit. .ASPAUTH
Analytics _ga These cookies are used to collect information about how visitors use our Website. We use the information to compile reports on activity on the Website and to improve the Website. The cookies collect information in an anonymous form, including the number of visitors to the Website, where visitors have been directed to the Website from and the pages they have visited. You can learn about Google Analytics cookies by visiting this site: http://www.google.com/intl/en/privacypolicy.html _gat _gat_UA_xxxxx-x
Agent ua This cookie allows us to optimise our site to maximise the customer experience depending on the device they visit from
Basket Cart This cookie is used to record then items in your shopping basket, and enables you to place orders
Tracking sf This cookie is used to determine which “route” you have followed around the Website to reach a product page.
5.5 The GP_SessionID and Cart cookies are considered ‘essential’ cookies as they are needed to allow you to transact on the Website and without these cookies the Website will not function properly.
5.6 If you would like to ensure that no further non-essential cookies are placed on your computer, please follow the steps outlined in clause 5.7. This will not remove the current cookies placed but will ensure that no further non-essential cookies are placed on your browser during your visit to the Website. Please be aware that this will mean that you lose key functionality on the Website and may mean it is not possible to buy certain products.
5.7 You can usually adjust your browser so that your computer does not accept cookies:
(a) Go to the heading “Manage Cookies” and click onto the option you prefer, either stopping cookies being installed, or notifying you of them. (b) From the list provided, click onto the programme which your computer uses; if this is not shown on the list, click on the “help” heading on the bar at the top of this page, search for information on “cookies” − an explanation of how to delete cookies will appear, then follow the instructions. 5.8 Alternatively, you can adjust your browser to tell you when a website tries to put a cookie on your computer. How you adjust your browser to stop it accepting cookies or to notify you of them, will depend on the type of internet browser programme our computer uses. You can follow the appropriate instructions for your specific browser type by clicking onto this link http://www.aboutcookies.org/Default.aspx?page=2 (please note that this link will open a new window and will lead to an external website and that we are not responsible for the content of external websites).
How to disable third party cookies
5.9 Users based in the European Union, can visit http://www.youronlinechoices.eu/ to opt out of these third party cookies. The above website is not connected to the Website and we are not responsible for its content. We only keep cookies for the duration of your visit to our Website, except in the case of cookies which remember you for future visits or where you save your login name as referred to above.
Your consent to cookies
5.11 Please remember, cookies do not contain confidential information such as your home address, telephone number or credit card details. We do not exchange cookies with any third party websites or external data suppliers. If you do choose to disable cookies, you may find that certain sections of our Website do not work properly.
6 IP address
6.1 Your browser also generates other information, including which language the Website is displayed in, and your Internet Protocol address (“IP address”). An IP address is a set of numbers which is assigned to your computer during a browsing session whenever you log on to the Internet via your internet service provider or your network (if you access the Internet from, for example, a computer at work). Your IP address is automatically logged by our servers and used to collect traffic data about visitors to our Website. We also use your IP address to help diagnose problems with our server, and to administer our Website. We do not use your IP address to identify you personally.
7.1 We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will treat all of your information in strict confidence and we will endeavour to take all reasonable steps to keep your personal information secure once it has been transferred to our systems. However, the Internet is not a secure medium and we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default. We will retain your information for a reasonable period or as long as the law requires.
7.2 Where you have entered your credit/debit card and/or PayPal details for payment of goods or services on the Website, we will not store your credit/debit card and/or PayPal data.
8 Accessing and updating your data
8.1 You have the right to know what personal data (as defined in the Data Protection Act 1998) that we keep about you. Please contact us at to request to see such data.
8.2 If for any reason you are unsure about the personal and account information we are holding in your name, please contact us. We will happily review your file and update the records if required. You also have the right to have any information we hold about you corrected if it is incorrect. If you are concerned that any of the information we hold on you may be incorrect, and you are unable to change it yourself as described below, please contact us at
9 Other websites
9.1 Please be aware that our Website may contain links to other websites which may be accessed through our Website. These websites are outside of our control and are not covered by this Policy. If you access other websites using links on our Website, we are not responsible for the data policies or procedures or the content of these linked websites.
10 Anti-spam policy
What is spam?
10.1 Spam, also known as junk mail, is an unsolicited commercial email message, commonly sent in bulk email messages. Unsolicited means that the recipient has not granted verifiable permission for the message to be sent. Bulk means that the message is sent as part of a larger collection of messages, all having substantively identical content. The term ‘spamming’ refers to transmitting, distributing or delivering any unwanted commercial e-mail correspondence, especially in mass quantities, through the electronic means of communication.
Measures to prevent spam
10.2 We take the following measures to prevent spam:
(a) mailing list subscribers must specifically opt-in to our emails to receive them. The nature of the emails people will be sent is fully disclosed, both on the page the subscription is made from and with a prominent link to this Policy; (b) we do not use bought-in lists, rented lists or lists that use appended email addresses; (c) we do not use email addresses that are scraped or copied and pasted from the web, or harvested in any way; (d) we do not have a subscription form that subscribes users to an unrelated list; (e) we do not send out unrelated offers or unrelated content to our recipients on our newsletter list; and (f) we do not email people who have requested to be removed from our mailing lists.
11 Mailing practices
11.1 We do not modify the headers of any message in such a way that purposefully makes the origin of the message unclear.
11.2 All undeliverable addresses are removed from all future mailings after no more than 3 bounces.
11.3 All mailings provide clear and simple to follow instructions for opting-out of future mailings, and all reasonable attempts are made to facilitate the removal of a mailing list subscriber at their request.
11.4 Information submitted to us is only available to employees managing this information for the purposes of contacting members of our lists. We have security policies in place to ensure that our mailing list data is secure from theft and misuse.
11.5 If you receive an email message that you think is spam which is sent from or sent on behalf of Bailey’s Toymaster, please let us know the details of the email using the email address detailed below and we will then investigate the matter.
11.6 If you have questions regarding our anti-spam policy, please contact us by sending an email to the following email address:
12 Contact us
12.1 If you have any questions/comments about this Policy in general, you can email us at:
12.2 You can also write to our Customer Services Department at
13 Changes to Policy
13.1 We keep our Policy under regular review. We may amend and update this Policy from time to time. Any changes in the future will be posted to the Website and where appropriate, through email.
13.2 All comments, queries and requests relating to our use of your information are